Account Based Marketing, But Simpplr!

Savoring Success: How Grove Cookie Company helped Simpplr's marketing campaign come to life 



We are thrilled to share the story of our collaboration with Simpplr to bring their unforgettable account based marketing campaign to fruition. As the creators and suppliers of the delectable cookies, we played a crucial role in making Simpplr's vision a reality.

Join us as we take you through the project timeline, key details, and the sweet impact of our partnership. Together, we carefully crafted and shipped a total of 189 dozen cookies, which included Simpplr's marketing material (see photo).

This ensured that each prospect received a mouthwatering treat accompanied by Simpplr's brand messaging, creating a truly memorable and cohesive brand experience.

1. Project Overview:

We joined forces with Simpplr to execute a memorable marketing initiative. Together, we designed and delivered personalized cookies to make a lasting impression on Simpplr's top account prospects. Let's dive into the delectable details of this collaborative undertaking.

2. Timeline and Execution:

Our journey with Simpplr was marked by meticulous planning and flawless execution, adhering to the following timeline:

Step 1: Concept Development - Collaborative brainstorming sessions allowed us to align our efforts with Simpplr's vision and campaign objectives.

Step 2: Cookie Creation - Our skilled bakers worked their magic, crafting irresistibly soft and delicious cookies that would steal the show.

Step 3: Customization and Packaging - We seamlessly incorporated Simpplr's provided marketing materials, adding a personal touch with custom gift messages for each recipient. Our team carefully packaged the cookies to ensure both freshness and visual appeal.

Step 4: Delivery - We took pride in ensuring prompt and secure delivery of the personalized cookie packages, creating a truly delightful experience from start to finish.

3. Key Features:

Our expertise and commitment to excellence brought distinctive features to Simpplr's marketing campaign:

Delicious Cookies: A surprise treat for their prospects taste buds, ensuring an unforgettable experience..

Personalization and Brand Integration: With Simpplr's marketing materials as our guide, we seamlessly integrated their brand message into the packaging, complementing the delicious treats. Custom gift messages added a personal touch, creating a warm connection.

Quality and Freshness: We take pride in using only the finest ingredients and sturdy packaging, ensuring that each cookie reached its destination in perfect condition, ready to delight.

Fast Shipping: Using 2 or 3-day shipping, depending on location, we ensured that Simmplr's marketing campaign arrived quickly.

4. Impact and Benefits:

Our collaboration with Simpplr yielded remarkable impact and a host of benefits:

  • Memorable Brand Experience: Simpplr's top account prospects were treated to a delightful surprise, leaving a lasting impression of Simpplr's brand and showcasing their commitment to personalized experiences.
  • Heightened Engagement: The combination of personalization and irresistible cookies sparked immediate interest and engagement from the recipients, capturing their attention and fostering a deeper connection.
  • Strengthened Relationships: Our cookies acted as a conversation starter, allowing Simpplr to build stronger connections with their prospects, paving the way for meaningful interactions.
  • Positive Brand Perception: The collaborative campaign between Grove Cookie Company and Simpplr showcased Simpplr's attention to detail and commitment to excellence, enhancing their brand image and leaving a positive and lasting impression on the recipients.


We take great pride in our collaboration with Simpplr to bring their vision of a personalized and memorable marketing campaign to life. 

Our delectable cookies, combined with Simpplr's branding, delivered an exceptional experience to their top account prospects. The impact of this collaboration extended far beyond initial impressions, forging stronger connections and leaving a taste of success.

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